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14 June 2009 @ 11:28 pm
Be Prepared to be a Billy-No-Mates...?  
I suppose I shouldn't be surprised. Scouting hardly has a hip and trendy image, despite Bear Grylls becoming our new Chief Scout. Even so, mocking people who give up their time to try to help young people develop into socially responsible young adults is going a bit too far. Today I was invited to join a Facebook group opposing Phones4u's latest ad campaign, which seems to think we're a fair target for their scorn. There's humour, and then there's ridicule, and I think this ad falls on the wrong side.

I know our uniform isn't exactly stylish, but I don't think that that's why Scouting is being mocked. Why does a campaign aimed at young people have to take the stance that volunteering is uncool, and that spending time in an organisation that promotes responsible citizenship is something to be ashamed of? Our Scout law promotes trust, loyalty, friendship, world brother/sisterhood, courage, time management, environmentalism and respect. Of the astronauts who have walked on the moon, 11 of the 12 were Scouts. We are doing our best to overturn the negative stereotypes, but this is just going to set us back in the eyes of the young people we're trying to recruit.

I'm tired so I may not be the most coherent at the moment, but if your phone contract is up for renewal, please think twice before approaching a Phones4u shop.
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rhythm of life: annoyedannoyed
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subienkowsubienkow on June 15th, 2009 06:48 pm (UTC)
HI, I'm on the East Coast of the United States, and long out of Scouting. Although, that does not mean that I do not continue to follow the ideals and morals that Scouting instilled in me.

As for ridicule, I have often been able to come through in times when others had troubles and was able to remind them that I had been in Scouts.

As a matter of public relations, maybe people should be reminded of how Boy Scouts got their start. Weren't they, in fact, the eyes and ears of the military? Sure, there was the honour and integrity of helping others without hidden agenda of reward, as well as, being able to maintain calm while others choked. However, Scouts were training to aid the greater good. I realize today it is not as para-military as it may have once been, but there is order, discipline, and honour. Those who ridicule know nothing of this.

Sorry, I seem to be ranting to one who already knows. Take care.
subienkowsubienkow on June 15th, 2009 08:13 pm (UTC)
Hindsight:

Depending on how the judiciary system over there works, maybe someone could contact the gentleman in the photo and go after the advertisement as defamation of character or slander. I dare say he didn't volunteer his likeness or the representation of Scouting to be used like that.
Mallory: I Want To Believe TARDISmallory_x on June 15th, 2009 09:58 pm (UTC)
I think that because it's not an exact copy of a scout uniform, there may not be a strong case on those lines. I'll be registering a complaint through the Advertising Standards Authority and sending a copy to Phones4u though. I'm pretty sure the guy in the photo is just an actor.